Peter Blackwell has been playing a role in the tourism industry since 1994 when he operated the NZ Tourism Board’s Brisbane office. He moved to the LA office in 1996 and was in charge of the NZTB’s Joint Venture programme.
Leaving the NZTB in 1998 he was appointed Group Publisher of WHERE, the world’s largest visitor magazine, managing 47 magazines worldwide and sat on the board of New York Convention and Visitor Bureau. In September 2001 he established Tourism Marketing Services and in his first role was Director of New York Rising – the committee formed to resolve tourism issues caused by 9/11.
He returned to New Zealand in late 2005 to work for the Automobile Association and has established the NZAA as the dominant advocate and facilitator of domestic tourism. Peter has successfully driven the 101 Must Do’s for Kiwis domestic marketing campaign and built AA Tourism to be the leading tourism publisher, web developer and map or navigation producer. He sits on the Boards of Qualmark and NZTIA
In August 2009 he facilitated the partnership between NZAA Tourism and Australia’s AAA Tourism and is now CEO of that business – Club Tourism Publishing.