P&O Cruises has doubled its Facebook fan base in the past nine months from 50,000 to 100,000 ‘likes’ while maintaining a high level of engagement within the rapidly growing community. It’s a reflection not only of P&O’s efforts but also the passion many people have for the social aspects of cruising, allowing cruisers to maintain old relationships and build new ones.

Often people who have never met in person will arrange to meet on a future cruise. “Our passengers are outgoing and social, so Facebook is the perfect forum for them,” said Simon Cheng, Director of Marketing at P&O parent company, Carnival Australia.

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