Punch and Counter Punch in Chinese Market

More big moves in China’s online travel space. Just days after market leader Ctrip acquired smaller OTA eLong from Expedia and received a USD250m investment from Priceline Group, it’s been revealed Ctrip made an unsolicited offer to buy rival Qunar on May 8.

Qunar rejected the approach on Monday this week and has just announced it’s raised a USD500m war chest and will be upping the sales and marketing ante in an already hyper-competitive market.

Ctrip’s share were hit hard by the latest news. So it’s game on – once again. What could be next?

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