Qantas is reviewing its approach to advertising and will increase number of ad agencies it uses. The airline’s shortlist includes incumbent agencies M&C Saatchi, Ogilvy, Zenith Optimedia, Mojo and Wonder, plus some new faces. Rob Gurney, Group Executive, Qantas Airlines – Commercial, told industry blog mUmbrella: “Qantas will continue to work with its current roster on various projects and is now specifically looking to expand its roster and increase specialist expertise at both local and international levels.”

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