BALI Safari and Marine Park has embarked on a dangerous publicity strategy by offering journalists and bloggers a 10-day holiday for the best “positive published article” over the next six months. The “more articles you write the more chances you have to win,” its media blurb states. The strategy is dangerous because it seriously comprises anything written about the tourist attraction. It will also alienate serious travel media. You can understand the motivation, but this is not PR – it is bribery.
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