Surging sales through global distribution systems (GDS) and its new website were the twin engines driving a record sales performance for Best Western Australasia.
It announced today an increase in direct revenue of 24% for the 12 months to June 30.
GDS sales grew 27% while internet sales were up 24%.
General Manager of Sales and Marketing, Steve Richards said a rise in corporate travellers booking direct or via travel management companies was significant factor in the record results.
“We broke five month-on-month company sales records this financial year,” he said.
“Part of this success was through relaunching our website with enhanced search and booking features and mobile optimisation.”
Mr Richards said the Best Western Rewards business, which was up 27% year on year, was also a major contributor.
“Our program has over 22 million members globally with these numbers continuing to climb and the vast majority are booking direct with our brand and reducing our distribution costs.”
“Research has shown that loyalty members book direct as they benefit from the lowest available rate with the added bonus of rewards points.
“We’ve found truth in this, with our Best Western Rewards redemptions increasing 37%.”