Renae Trimble, Accor

Renae Trimble holds the key role of Vice President Loyalty & Digital Commerce for Accor Hotels Australia/Pacific region.

AccorHotels is the largest hotel group in the Pacific region, operating world-renowned brands including Sofitel, Pullman, MGallery, Novotel, Mercure and Ibis.

Renae’s current role as Vice President – Loyalty & Digital has her focused on developing & executing strategies across the groups Loyalty Platforms and implementation of all digital & web plans ensuring all levers are activated to outperform the market.

In February 2015 Renae’s role extended to include Digital with full responsibility of accorhotels.com & brands, Search engine marketing & Search Engine Optimization strategy and implementation, Data management & Third party web engagement and strategy

Prior to Renae’s current role she was Director of Loyalty. AccorHotels is also the leader in Loyalty in the region, with the group’s pioneering Accor Plus and global Le Club Accorhotels programs delivering significant levels of business to the group’s 200 hotels.

Renae was responsible for developing and executing marketing and communication strategies to achieve key business objectives for AccorHotels loyalty and membership programs in Australia (which includes Accor Plus and Accor Vacation Club) with regards to member acquisition, activation and retention. The success earned her the AccorHotels coveted awards of Silver Bernache for Performance.

Renae’s promotion to the Director of Loyalty position in 2013 followed five years in highly strategic roles in Accor, firstly in the group’s national corporate sales division, and then as Sales & Marketing Manager for Accor’s extensive network of city, regional and resort hotels across NSW & ACT.

During her time in charge of the region, Renae was responsible for the integration of over ten hotels into the Accor network, as well as the development of sales and marketing strategies to support hotels across all market segments.

Renae has brought to the role over 15 years of experience in the hospitality and tourism industry.

She was in charge of National & Regional Sales NSW/ACT for Rydges Hotels, before successfully opening the new-build Courtyard by Marriott hotel in Sydney’s North Ryde.

Renae joined Accor in 2008, and has been involved in numerous executive committees to help drive Accor’s growth and maximize the potential of the group’s sales and marketing resources. She has also played an active role in the company’s community social responsibility programs.

Effective 1 March 2016 Renae has been promoted to Vice President Sales, Digital & Loyalty.

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