Revolving Doors In The Restaurant Review Game – Eatability Closes Day After TripAdvisor Buys Dimmi

The stark, contrasting fortunes of the internet were amply demonstrated this week when,  hours after after news broke that restaurant booking and review platform, Dimmi, had been bought by TripAdvisor, rival site Eatability.com.au announced it will close on June 30, less than three years after it was bought by Optus for $6m. 

Why? There’s been no official explanation but it seems clear that Eatability, founded in 2003 by Celeste and Hui Ong, had the wrong kind of momentum combined with an owner, a telecommunications company, that was not a good fit and probably didn’t know what to do with the acquisition.

For the team at Dimmi, however, the reverse is true. Everything is flowing in the right direction with its sale to TripAdvisor (for an undisclosed sum) the icing on the cake for founder and CEO, Stevan Premutico, who will stay on with the business along with 30 staff.

It is the 5th such website TripAdvisor has acquired in the past 12 months and the first outside Europe.

The others are LaFourchette, Restopolis, iens.nl and SeatMe,  which operate under TheFork.com umbrella brand and website.

Dimmi will also join the TheFork.com network but remain operating out of Sydney.

“We’re thrilled to be joining the TripAdvisor family,” said Stevan Premutico.

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One thought on “Revolving Doors In The Restaurant Review Game – Eatability Closes Day After TripAdvisor Buys Dimmi”

  1. With Eatability.com.au, one can only imagine Optus would be smart enough to actually sell the domain and website to recover some of the $6 million they spent to acquire it. According to Alexa, it is ranked as the No. 7,021 website in Australia, so it’s certainly got a significant visitor base that someone could make use of. Maybe the original owners could buy it back at a fraction of the price!

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