Roamfree Sells Channel Management Business To Founder

The dismantling of Roamfree continues with the sale by  Tourism Holdings of channel management business Roamfree Advance to Bryan Frawley, for whom it’s case of “back to the future”. That because Frawley developed the ResOnline channel management product to Roamfree in 2004. In a series of confusing moves, it was subsequently redeveloped and rebranded, first as Last Minute, later as Roamfree Advanced. latert was later rebrabndi.
Tourism Holdings Chief Executive Officer David Oliver said the purchase included both the Roamfree Advance, existing Resonline and Last Minute Manager channel management businesses.
Frawley was one of the original founders of one of Australia’s first channel managers, Resonline back in 2004.
Mr Oliver said that he wanted to focus on the flagship Bookeasy product that was now powering more than 155 Visitor Information Centres (VICs) throughout Australia and its travel websites including Roamfree.com.
Tourism Holdings Chief Executive Officer David Oliver said the purchase included both the  channel management businesses.
Frawley was one of the original founders of one of Australia’s first channel managers, Resonline back in 2004.
Mr Oliver said that he wanted to focus on the flagship Bookeasy product that was now powering more than 155 Visitor Information Centres (VICs) throughout Australia and its travel websites including Roamfree.com.
Going forward, the business will be marketed under the Resonline brand.
Mr Frawley has been developing new software including iPhone or PC based phone capability to cater for the purchase and all existing customers will be migrated over to the new Resonline in the coming months.
Frawley has more than 20 years’ experience in the travel and online accommodation industry and will use this experience to ensure Resonline is a market leader, specifically designed to cater for the needs of the accommodation industry.
Resonline will provide an innovative interface where hotels can easily choose which distribution channels they wish to connect to. “There are no lock in contracts and Resonline pricing is around half comparable products,”  Mr Frawley said.
To launch the new product, Resonline is providing four free channels. These will include major online travel sites. Further channels will be free for the first month and then a minimal ongoing monthly cost.
Over the coming months, Resonline will be releasing many new features to assist hotels in getting the most out of their online distribution. “It’s all about providing the tools for hotels to simplify their online distribution and ensure they receive the highest revenue per available room,” Frawley said.

The dismantling of Roamfree continues with the sale by  (relatively) new owner Tourism Holdings of channel management business Roamfree Advance to Bryan Frawley, for whom it’s case of “back to the future”. That’s because Frawley developed a channel management product called ResOnline he sold to Roamfree in 2004. Roamfree subsequently redeveloped and rebranded it, first as Last Minute Manager, later as Roamfree Advanced. Frawley, who was also involved with the Breakfree apartment management business, will reviving the channel management product as … ResOnline. Tourism Holdings CEO David Oliver said he wants to concentrate on the Bookeasy booking engine and the company’s travel websites including Roamfree.com.

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