Rob Smith is the Divisional Director of Merlin Entertainments Australia and New Zealand, the second-largest attraction operator in the world.
With over 17 years’ experience in the tourism and attraction industry across Europe, the US and Asia-Pacific, Rob leads the overall management, regional strategies and financial/non-financial responsibilities for Merlin’s 13 attractions in Australia & New Zealand.
This includes the iconic Sea Life Sydney Aquarium, Madame Tussauds Sydney, Wild Life Sydney Zoo, Sydney Tower Eye and Hotham and Falls Creek Ski Resorts.
Rob is also actively involved in Merlin’s Magic Wand, which assists disadvantaged children and Sea Life Trust ANZ which is dedicated to protecting marine life.
Rob has a long-standing history with Merlin Entertainments Group, beginning his career over 16 years ago in the Marketing department for the Tussauds Group and then LEGOLAND Discovery Centres in UK, USA & Europe.
After moving to Australia, he led the Sales and Marketing functions, and eventually the overall management of all attractions across Australia & New Zealand.
Whatever the role, Rob says there’s one recipe for success in the tourism industry: a passion for the guest.