In a bid to increase revenue, travel search engine Rome2rio has accelerated its transition to an e-commerce site, signing multiple affiliate booking agreements with rail, bus and air operators.
This strategic shift from the site – which advises travellers on how best to get from A to B – will enable Rome2rio to better capitalise on its surging popularity.
More than 100 million annual visitors are projected to visit the site this year.
The move has been a long time coming.
Rome2rio has had a long-term affiliate relationship for hotels with Booking.com and started selling UK rail via a partnership with SilverRail several months ago.
US operator Amtrak is now on board and an agreement with Trenitalia means Italian rail bookings will be available within the next six weeks.
Rail operators in Germany, France and other key European markets are set to go live early next year.
Buses are another area of focus.
“Partnerships with Busbud and Distribusion bring booking capability for key European and North American coach operators including National Express, Greyhound, Eurolines, Alsa and Flixbus,” the company said in a press release.
“Finally, a recent deal with Travelport will see the site offering direct flight bookings in selected markets by early 2017.”
Rome2rio CEO Rod Cuthbert said the move makes sense.
“We’re seeing growing demand from users to find an online resource they can rely on for booking all of their trip components; air, ground, accommodation and activities.
“We expect to see continued strong growth in both traffic and revenue, and expect to become the global leader in the multi-modal bookings sector.”