Sen Soon-Mun, horwath htlSen is a leading regional hospitality industry analyst who has been with Horwath HTL since 2002.

In the past decade Sen has been involved in many market and financial feasibility studies for hotels and resorts across Asia; including China, Thailand, Sri Lanka and Malaysia. Malaysia has been his main focus since 2004.

Sen has also represented hotel owners in the management company selection process; carried out hotel valuations; and undertaken hotel operational reviews.

Prior to joining Horwath HTL, Sen spent almost 2 years with Mandarin Oriental Hotel Group as a Business Development Manager.

Before that, Sen was with PKF Consulting Ltd / PriceWaterhouseCoopers Consultants Ltd (hospitality consulting firms) for 4 years. Sen started his hospitality career in 1994 with Shangri-La International Management as an Internal Auditor for 3 years.

Sen is a qualified professional accountant with the Chartered Association of Certified Accountants (UK) – ACCA.

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