SEO – That’s The Reason TripAdvisor Still Posts Old Reviews

Travel Today editor Steve Jones reports that  TripAdvisor came under renewed attack at World Travel Market for posting out-of-date reviews and asks: why do they do it? Steve, the answer is simple: Search Engine Optimisation … catching the eye of Google, Bing etc. TripAdvisor has more than 40m reviews, separate references to various hotels, destinations and travel products. It’s a search optimisation goldmine.

Key in just about any travel search term and a TripAdvisor review will appear. And the strategy is working – comScore reported in July that TripAdvisor became the world’s most popular travel website with 35m unique visitors each month. That almost tallies with the number of reviews.  Remove any of those reviews and you remove visitors, which impacts on revenue. No doubt TripAdvisor has done a risk assessment on and determined that out-of-date reviews are worth more on the site than off it.

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4 thoughts on “SEO – That’s The Reason TripAdvisor Still Posts Old Reviews”

  1. With the recent changes in Google Search Results display, reviews and the number of it are becoming tremendously important to rank on the first page.

    Having your business name next to the organic listing is an asset Tripadvisor will surely maintain for as long as possible.

  2. It’ll be interesting to see how well TripAdvisor does long term when Googles preview search results became mainstream. Yes TA has tons of reviews but the website is cluttered with ad links. TA isn’t an inspiring website….will visually appealing websites gain more traffic?

    We’ll see 🙂

    1. @ Jazz

      I am sure Tripadvisor will start doing some decent MVT if they see their visits declining too much.

      While Display ads is good money, I would bet that the bulk of their money comes from Orbitz, Expedia (their parent company) and Priceline for their role as “meta-search” partner.

      Also interesting, the mew Preview tool launched by google on natural search results will certainly encourage better website design.

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