Serena Leith, SpotifyPrevious management experience across sales, PR and marketing at two of the world’s biggest global record companies has given me a deep insight in the daily challenges, yet mighty accomplishments of working within the music and technology realm in this part of the world.

Having worked in the music industry for 15 years, and now the digital industry for the past 3 years, I have extensive experience across all aspects of music and technology sales, publicity, marketing, experiential, digital, mobile, partnerships, new media and social. 

An accomplished professional with deep experience and proven competencies working in nimble teams, excellent cross-functional and international negotiation skills, strategic planning, creative thinking and execution and fiscal & partnership management.

With extensive experience in devising and delivering compelling and commercially successful creative – with a keen eye always on the consumer pathway – this specialist focus includes marketing strategy, consumer & business marketing, and product and partnership marketing.

I currently head up the marketing efforts in Asia Pacific, including Australia & New Zealand and our 5 markets so far in South East Asia, for the world’s largest and fastest growing music service, Spotify.

I manage all key marketing functions including consumer campaigns, partnerships, social, paid acquisition, branded experiences, owned brand channels, events and activations, both here in ANZ and in SEA.

Having helmed award winning mobile, digital and OOH ATL campaigns, taking on creative challenges on small budgets while delivering on bullish targets is a specialty, and the highlight of my working days so far.

I’m deeply passionate about both music and technology and am proud to be working for a global company who’s honest vision and passion for the new music economy is so inspiring.

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