The Sheraton brand shake-up continues with the resort and hotel operator launching a USD100 million multi-channel marketing campaign with the tag line ‘Where Actions Speak Louder’.
“We are at the beginning of a five year journey to change both the reality and perception of the Sheraton brand,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts.
The campaign covers print, digital and also marks Sheraton’s return to television with a new commercial – shot at Sydney’s Sheraton on the Park – screening from Sept 21, primarily in the US.
Below is an example of the print execution which. Features. Lots. Of. Tiny. Sentences.