Sheraton’s $100m Two-Year Marketing Campaign

The Sheraton brand shake-up continues with the resort and hotel operator launching a USD100 million multi-channel marketing campaign with the tag line ‘Where Actions Speak Louder’. 

“We are at the beginning of a five year journey to change both the reality and perception of the Sheraton brand,” said Adam Aron, Chief Executive Officer of Starwood Hotels & Resorts.

The campaign covers print, digital and also marks Sheraton’s return to television with a new commercial – shot at Sydney’s Sheraton on the Park – screening from Sept 21, primarily in the US.

Below is an example of the print execution which. Features. Lots. Of. Tiny. Sentences.

Sheraton Ad Campaign - Where Actions Speak Louder

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