Singapore – Paris of the East?

French hotel group Accor has announced that not-so-sexy Singapore, the Geneva of Asia-Pacific, has usurped perennially chic Paris as the marketing hub for its ‘luxury/upscale’ properties.

Accor already operates more than 170 luxury/upscale hotels in Asia-Pacific and has another 70 properties under the Sofitel, Pullman, MGallery, Grand Mercure and The Sebel brands in its development pipeline.

Michael Issenberg, Chairman and CEO Accor Asia Pacific, said Asia-Pacific is the world’s fastest growing luxury market.

“Accor will open, on average, a new luxury and upscale hotel in Asia Pacific every month for the next five years,” he said.

“China alone already has 19 Sofitel and 15 Pullman hotels, making it the number one market for these brands outside of Europe.

“In coming years, Asia will replace North-America and Europe as the key market for travel, especially in the upmarket and luxury segments.”

China and India are the biggest markets but Accor says Indonesia, Malaysia and the Philippines also have potential.

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