Quick review on Skiddoo, a new airfare search engine launched today. Looks good, easy-on-the eye. Works fast, sources product from Sabre. Advertises “cheapest fares” but are they? I did one quick airfare search comparison: Sydney-Athens return.

Results were quick, well-displayed and efficient.

Tested against Jetbroad, same dates in April … $1799 one stop on Etihad vs $1631 for Jetbroad Air China and Luftshansa, three stops.

Good start. Relevant result, good price.

Could be a valid competitor for the incumbents.

But can it get the airtime though needed for success?

The press release claimed founder Mirza Juddani has devised a “cutting edge web and social media strategy”.

However the company’s PR refused to discuss details.

It needs something different to gain traction because this is a tough category with major entrenched competitors including Webjet and Jetabroad.

Ends.

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