Google is claiming that “more than half of Australia’s (adult) population now owns a smartphone. According to a study Google conducted with Ipsos Media CT, Australia’s smartphone penetration is now 52%, up from 37% last year.

“The survey also found 65% of smartphone owners access the web each day, 94% have researched a product or service on their device while 28% have conducted a mobile transaction. Yet 79% of Australian businesses do not have a mobile-optimised website.

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