Another day, another new hotel brand. IHG has launched EVEN, “a holistic hotel brand, aimed at the wellness travel market” in the US. The company will invest US$150 million to build a US portfolio of EVEN Hotels that will focus on Exercise, Eat, Work, Rest. Meanwhile, Accor, which has a few brands of its own, has launched the Sofitel So in Bangkok, “a unique designer establishment aimed at a more urban clientèle”.
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