Celebrities such as chef Matt Moran and singer Shannon Noll were paid to endorse Kangaroo Island on Twitter by the South Australian Tourism Commission, MediaWatch has revealed. It published an email from a publicist to clients which read: “They are looking for high profile celebrities with a high twitter following to tweet about Kangaroo Island. They will pay $750 plus gst for one tweet. They don’t want to tweet to appear endorsed, rather an organic mention, injecting your own personality into the tweet.” See Mumbrella story.
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