Stayz.com.au has claimed its experiment with deeply discounted ‘Daily Deals’ has been successful, providing  “great insights that will be used to support longer term product plans,” according to Marketing Director Ali Cassim, who added that the campaign also had a real pay off in terms of building a social media fan base and brand awareness.

Over the 100 days of the product trial, there were 220,000 + unique visitors to the campaign microsite, 11,000 new Facebook fans and an increase in both unaided and prompted band awareness for Stayz. More than 69% recommended the promotion to family and friends and over 80% said the campaign had increased their consideration of using Stayz in the future when booking a holiday.

The social media campaign was run by Captiv8.

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