Starwood Hotels CEO Frits van Passschen has resigned under pressure from a board and shareholders dissatisfied by the total returns under his watch – 10% over the past year compared with 30% for peers such as Marriott and and Hilton Worldwide – and the slow rate of growth in properties under management.
Board member Adam Aron has been appointed interim CEO while a replacement is sought. See WSJ story.
- IDEAS, ACTIONS, CONTENT -
My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.
I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.
I've kept the site going as an example of my work and still file the occasional story.
I'm always open to new opportunities and would love to hear from you. For further information please email martin@traveltrends.biz
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