Starwood Preferred Guest members have been advised that their loyalty program will remain independent until 2018 following Marriott’s recent acquisition of Starwood Hotels & Resorts to create the world’s biggest hotel company with 5500 properties in more than 100 countries.
In an email to SPG members, Starwood CEO Thomas Mangas described the loyalty merger as complicated.
“Soon we will begin the long journey to integrate the very best of SPG and Marriott Rewards,” he wrote.
A major challenge of the consolidation, he admitted, will be finding a way to “protect the value of your currency and status, whether your Starpoints balance, lifetime status or membership level.”
This is crucial for member harmony because Starwood’s program is generally acknowledged to offer superior benefits.
“Getting answers will take time (and) we don’t anticipate launching a newly combined program until 2018.
“This means SPG will continue to run separately until then.
“In the meantime, we’re actively exploring ways to build bridges between the two programs to further enhance your experience.”