Australia’s largest holiday house site, Stayz.com.au has entered the “Daily Deals” market on a trial basis. It is offering 50% off five properties a day through the ‘Great Stayz Get-together’ promotional website. If successful, it may become a permanent feature of the Stayz product offering.
“The traditional daily deals formula is not well suited to the holiday rental industry, with the need for high levels of deals per property and high supplier fees, however, we believe there is a way that we can implement a daily deals approach that works for both consumers and our property owners’ desire to secure more bookings,” says Anton Stanish, General Manager, Travel Marketplaces Division Fairfax Digital.
“If the feedback is positive we may look at rolling this out on an ongoing basis.”
Mr Stanish says the holiday deals will be based around weekend bookings, excluding peak periods, with properties discounted at 50% off their regular price.
The major difference from many daily deals offerings is that there’s no set number of “deals” have to be purchased before the discount is triggered.
Stayz is also running a consumer competition, giving away five holidays. See new website.