An astute hospitality marketer with experience across the United States, UK and Australia, Dimmi Founder, Stevan Premutico has built Australia’s #1 real-time restaurant booking and review website, borne out of his own first-hand frustrations at the inefficiencies of restaurant reservation systems.
Stevan’s background saw him travel the world with Hilton Hotels, launching the Hilton Sydney in 2005 before going on to serve as Director of Marketing for Hilton International in London.
While at the Hilton in London, Stevan saw a big opportunity within the online restaurant booking space.
He started conceptualising this idea on the eve of the GFC but he knew he was onto something big.
After talking through his big idea with a friend, Stevan walked into his boss’s office the very next day, handed in his resignation and spent the next 12 months living in an attic, working 20 hour days and dreaming up the business.
Upon returning to Australia, Stevan started raising some capital from friends and family and began to fine tune the concept that would eventually become Dimmi, recognising the growth and success of similar online booking systems for hotel reservations, spas, golf courses and restaurants globally.
“Working in the travel industry, I was seeing the surge in online hotel and flight bookings and saw a real opportunity for restaurants to drive bums on seats,” he said.
“As a diner, I could also see how online bookings could make life so much easier – no more waiting on hold, unanswered calls or e-mails to get a restaurant booking confirmed.”
“Our goal at Dimmi is simple – we want to make it easier for Aussies to eat out and inspire more memorable dining moments at the same time.
“Whether it’s a first date, a business deal, a family catch up or a 90th birthday, the moment is the real reason why we eat out.
“We facilitate these moments by connecting diners with the ‘right’ restaurants. ” he added.
Acquired by TripAdvisor in May 2015, Dimmi partners with more than 2,500 of the country’s hottest restaurants nationwide, and over 35 online booking partners including Qantas, Zomato (previously Urbanspoon) Google, TripAdvisor and Yelp to provide instant confirmed bookings and qualified dining reviews.
Dimmi has seated more than twelve million Australian diners at restaurants ranging from hatted fine dining establishments to more casual suburban eateries and has collated over 600,000 verified diner reviews since its inception in 2007.
In 2014, Dimmi was placed on the BRW Top 100, Deloitte Tech Fast 50 (Australia) & Deloitte Tech Fast 500 (Asia) lists.
Discover more about Dimmi here.