Strong Online Ad Growth Continues

Australia’s online ad expenditure continues to grow at a rapid clip – 14.6% in the year to June 3o – surpassing the propaganda dollars spent on TV for the first time, according to the latest PWC – IAB online ad report.

Search grew fastest and along with directories is by far the biggest focus for online advertisers with 53% market share. Advertisers are also flocking to mobile, sending spend up by 161% in the June quarter to $45.9m (out of $910m total spend).

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