Switching Channels – TV Now On OTA Screens

televisionFor all the hype that old media is dead, online travel companies are increasingly spending up on the medium to grow brand and sales. As Paul Baron from Tourism Victoria said at TRAVELtech – “no other medium has television’s reach”. The latest to take out TV ads is HotelsCombined.com. It joins Zuji, Webjet, Expedia and Wotif.com on Australian TV.

Meanwhile, Tourism Australia and Australia have partnered with UK breakfast show Daybreak to give away 100 Australian Holidays in in a promo called ‘Daybreak Down Under’.

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2 thoughts on “Switching Channels – TV Now On OTA Screens”

  1. This is interesting info. The fact is that Internet is taking over TV’s place but it seems that that time has not yet come. It even might be that TV demographics is still strong in favor of folks in late 30s, who are, we must admit more keen on traveling that teens who prefer Internet.

  2. In addition to television, magazine advertising seems to be increasing for online travel companies as well. An example is Stayz who are now taking full one-page colour advertisements in the weekly magazine TV Week.

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