For all the hype that old media is dead, online travel companies are increasingly spending up on the medium to grow brand and sales. As Paul Baron from Tourism Victoria said at TRAVELtech – “no other medium has television’s reach”. The latest to take out TV ads is HotelsCombined.com. It joins Zuji, Webjet, Expedia and Wotif.com on Australian TV.
Meanwhile, Tourism Australia and Australia have partnered with UK breakfast show Daybreak to give away 100 Australian Holidays in in a promo called ‘Daybreak Down Under’.