Sydney Hotels Hit 20 Year Performance High

10 December, 2014 Martin Kelly

Sydney hotels had the best November for 20 years, according to STR Global, which reported a 5.7% increase in Revenue per available room for the month to A$201 for the properties it monitors. Average rate rose by a similar margin and is now at A$222.

“Sydney achieved occupancy levels in excess of 90% for the second month this year, pushing RevPAR levels to new heights of any November since 1995”, said Elizabeth Winkle, managing director of STR Global.

“After a projected 3.7% RevPAR increase in 2014, we are forecasting another 2.2-percent growth in RevPAR in 2015, equally driven by growing occupancy and ADR levels”.

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My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.

I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.

Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.

Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.

I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.

In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.

I've kept the site going as an example of my work and still file the occasional story.

I'm always open to new opportunities and would love to hear from you. For further information please email martin@traveltrends.biz

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