Tai has worked for over 15 years in tourism and internet roles in Asia, Australasia and Europe . He is currently Managing Director Travel for Ensogo. They are market leaders for Flash deal sites in Thailand, Indonesia and the Philippines. Using social media and search engine marketing, they stimulate impulse buying to drive high volume sales.
Before that he was the Director of Marketing for ZUJI, the Asian arm of Travelocity. In this role he was instrumental in the launch of allhotels.com.
Prior to this, he ran the Ancilliary Revenue for Air New Zealand and spent 7 years with lastminute.com in Spain and UK. During his period with the UK office he was Hotel Contracting Manager for Spain, Africa and Australasia and drove the restructuring of the lastminute.com Group hotel business across Europe.
His period in Australia was with Tourism New Zealand and was also an advisor to the Minister of Tourism in New Zealand.
He is a New Zealand Maori whose goal is to continue to find passion and balance in his personal and professional life. He loves old cultures and has journeyed through the valley of kings, climbed the Mayan temples of Guatemala, wandered the temples in Bagan and trekked to Machu Picchu.