The words viral and social media are as one. There’s a tendency to think all social media goes viral.
But as the recent #Tassie365 campaign from Tourism Tasmania demonstrates that’s not always the case.
#Tassie365 was launched three months ago in mid-April with a press headed Harnessing the Power of Social Media to Promote Tasmania to the World.
As Travel Daily reported: “The innovative pilot program aims to encourage visitors to the state to share photos on their travels using the hashtag of #Tassie365.”
But unfortunately that hasn’t happened.
As of yesterday there were just three Twitter tweets using #Tassie365 while one intrepid social media animal had posted under that hash tag on Instagram.
Not a good look for all involved.
In this case perhaps it truly is viral – ie: too dangerous to touch.
Fortunately a related campaign for #cradle365 – supported by signage at Cradle Mountain – has worked much better with 668 images posted on Instagram with dozens more on Twitter.