The Good, The Bad, The Ugly: AP Hotel Markets

Brisbane Better Than Most

NEW research shows Australia is the most resilient of the Asia Pacific hotel markets with Brisbane, Melbourne and Sydney weaker than a year ago but still recording occupancy rates of 70% or more, according to the May stats from STR Global. The biggest losers have been the once hot markets of China, India and Singapore, where room revenue has plummeted up to 36% in a year.

However, it must be said the Average Room Rate in Singapore, S$241 during May, is still far higher than Australia (A$161) even though average occupancy is significantly less – 63.5% compared with 69.2%. On that basis, you’d have to think that Singapore has further to fall unless demand picks up. It’s worth noting a couple of markets rebounded. Bali recorded an 18.5% increase in room rates while Tokyo (+12.9%) and Osaka (+8.7%) also improved.

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One thought on “The Good, The Bad, The Ugly: AP Hotel Markets”

  1. Interesting to see the Singapore figures. It has one of the highest concentrations of highly qualified Revenue managers and based on the stats that we can see through various options available to us – they look to be doing the best job of all ( closely followed by Hong Kong ) the Asian key destination cities in making the transition from managing demand to managing price in the absence of excess demand. With that said, statistics can be a bit misleading and its also worth noting Singapore has a large amount of 5 star hotel rooms.

    Grahame Tate,
    IDeaS a SAS Company
    Managing Director Asia Pacific

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