Traditional wholesaling finally moves online but not in the way we may have thought. That’s one interpretation of the launch by Orbitz Worldwide of a travel agency portal offering commissions of 10% on accommodation bookings and 4% on packages, rates that are much better than its existing affiliate program for online partners. It’s a move that makes a lot of sense, opening another distribution channel for Orbitz (which has 80,000 hotels on its books) while giving agents access to new product, some which would not be available through the GDS. What’s most interesting, I think, is the way it changes the relationship between online and traditional travel agents, many of whom resent their web rivals. There would certainly be some irony if this succeeds. www.orbitzforagents.com
- Sydney, November, 2020 -
Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.
It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.
Space has been blocked for mid-November in Sydney.
While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.
Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.
At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.
- IDEAS, ACTIONS, CONTENT -
Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.
It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.
Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.
Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.
Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.
He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.
For further information please email firstname.lastname@example.org
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