Logo - TRAVELtech Website of the Year 2011 smallThe 3rd annual TRAVELtech Amadeus Web Awards recognise the best of the Australian travel web with recognition for Top Ten Websites and Website of the Year. Past winners of this prestigious award are Hotels Combined (2010) and Lonely Planet (2009). They will be chosen by an independent judging panel from a shortlist of 25 leading Australian websites across retail, air, car, hotel, accommodation, media, destination marketing, tours, activities, rail and cruising. The winner will be announced at the TRAVELtech conference in Sydney on August 29. 


To qualify, the brains behind the website or business should be Australian or a foreign national working in this market. If based overseas, the business must have had its genesis in Australia with founding executives still playing an active role.

A significant portion of website development and design work is done here in Australia. The main site focus must be informing, enabling or selling travel, either in Australia or overseas. The sites can be aimed at either a local or global audience.


Innovation (is the site, at the very least, moving with the times and wherever appropriate utilising things like social media and maps to interact and engage with their audience)

Design and Usability (does it looks good, is the theme carried throughout the site, can it be easily navigated, is there always a logical click pathway)

Meeting the Brief (Does this site achieve what it sets out to do, how well does it serve the target market – does it have a target market)

Speed and Build (Do things happen quickly with no waiting around for images or information to download, does the site feel robust, well-built)

Content (Does the site have good content, it is well laid and authoritative, are images used well both to inspire and educate, is there too little/too much)


–       First past the post principal

–       Each category is worth a maximum 10 points

–       A score of 1 to 10 will be awarded for each category

–       Scores from each category will added together and a mark out of 50 awarded

–       The website with the highest score is TRAVELtech Website of the Year

–       Gongs also awarded to TRAVELtech Top Ten Website(s)

–       In the event of a tie the judges will confer and make a call

–       Public votes taken into account if appropriate


The winners will be announced at TRAVELtech in Sydney on August 29 and posted the following day on www.traveltrends.biz. The judges’ decision will be final.


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