TripAdvisor showed how far it’s strayed from its hotel review roots by announcing yesterday that the company is now facilitating the home delivery of take-away meals.
The move comes via a commercial agreement with Deliveroo, a British-based food delivery company that works with 20,000 restaurants in 12 countries.
Deliveroo’s booking application has been integrated across all primary TripAdvisor platforms.
The service is now live in the United Kingdom, Ireland, France, Germany, Spain, Italy, Belgium, the Netherlands, United Arab Emirates, Singapore, Hong Kong and Australia.
TripAdvisor’s been building a food business since 2014 when within the space of 12 months it bought the restaurant booking and review sites LaFourchette, Restopolis, iens.nl and SeatMe in Europe followed by the acquisition of Dimmi in Australia.
“TripAdvisor is already a highly effective marketing platform for restaurants, and new services like food delivery create incremental value for both businesses as well as consumers,” said Bertrand Jelensperger, Senior Vice President, TripAdvisor Restaurants.
“Whether reading reviews, reserving a table through Dimmi or placing a food order through Deliveroo, our goal is for TripAdvisor to serve as a one-stop-shop for diners around the world.”