TripAdvisor has opened up its its Hotel Price Comparison search engine to independent hoteliers and accommodation providers through TripConnect, a new platform launched today. It enables small operators to bid for traffic, add room rates and availability – options previously only available to online travel agents and large hotel chains.

Jean-Charles Lacoste, Vice President of Direct Connect Solutions at TripAdvisor says TripConnect uses “technology to level the travel accommodation landscape, placing small and independent properties on an equal footing with large hotels and OTAs.”

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