The TripAdvisor user-led juggernaut powers ahead with 15.6m visits to its Australian website during August – more than 6.5m ahead of Booking.com, the next most popular travel site on 9m, according to the latest Experian Hitwise statistics.
Then follows Webjet (7.1m visits), Expedia (4.1m) Wotif.com (4m), Trivago 3.6m and Airbnb (3.5m).
Travel Agents category – August 2015
| Websites | Domain | Visits Share | Total Visits |
| TripAdvisor – Australia | www.tripadvisor.com.au | 16.92% | 15,632,468 |
| Booking.com | www.booking.com | 9.81% | 9,064,516 |
| Trivago | www.trivago.com.au | 3.93% | 3,630,295 |
| Airbnb Australia | www.airbnb.com.au | 3.80% | 3,508,729 |
| Agoda.com | www.agoda.com | 3.35% | 3,097,364 |
| Stayz | www.stayz.com.au | 2.75% | 2,537,993 |
| Hotels.com | www.hotels.com | 1.77% | 1,636,762 |
| Park Royal South East Asia | www.parkroyalhotels.com | 1.77% | 1,635,266 |
| TripAdvisor | www.tripadvisor.com | 1.34% | 1,235,398 |
| Hotels Combined | www.hotelscombined.com | 1.29% | 1,193,532 |
| Lonely Planet | www.lonelyplanet.com | 1.05% | 965,864 |
| Accor Hotels | www.accorhotels.com | 1.04% | 960,313 |
| P&O Cruises Australia | www.pocruises.com.au | 0.92% | 851,116 |
| Viator | www.viator.com | 0.90% | 831,427 |
| Visit New South Wales | www.visitnsw.com | 0.81% | 746,072 |
| Princess Cruises | www.princess.com | 0.78% | 722,191 |
| RedBalloon | www.redballoon.com.au | 0.61% | 564,878 |
| ExplorOz.com | www.exploroz.com | 0.59% | 548,244 |
| Travel Groupon Australia | travel.groupon.com.au | 0.58% | 534,037 |
| Perisher Blue Ski Resort | www.perisherblue.com.au | 0.54% | 501,958 |
Destination and accommodation category – August 2015
| Websites | Domain | Visits Share | Total Visits |
| Webjet Australia | www.webjet.com.au | 15.78% | 7,150,593 |
| Expedia Australia | www.expedia.com.au | 9.13% | 4,138,518 |
| Wotif.com | www.wotif.com | 8.79% | 3,981,106 |
| Skyscanner Australia | www.skyscanner.com.au | 6.92% | 3,137,599 |
| Flight Centre | www.flightcentre.com.au | 6.57% | 2,975,066 |
| Lastminute.com.au | www.lastminute.com.au | 2.95% | 1,337,968 |
| Cheap Flights Australia and New Zealand | www.cheapflights.com.au | 1.70% | 769,033 |
| Luxury Escapes | www.luxuryescapes.com | 1.68% | 760,789 |
| CheapOair | www.cheapoair.com | 1.61% | 728,507 |
| FareCompare | www.farecompare.com | 1.38% | 623,054 |
| Hello World | www.helloworld.com.au | 1.35% | 610,335 |
| Velocity Frequent Flyer | www.velocityfrequentflyer.com | 1.26% | 570,520 |
| STA Travel Australia | www.statravel.com.au | 1.15% | 519,178 |
| au.edreams.com | au.edreams.com | 1.10% | 496,914 |
| EscapeTravel | www.escapetravel.com.au | 0.93% | 419,375 |
| I Want That Flight! | www.iwantthatflight.com.au | 0.92% | 418,331 |
| Ctrip.com | www.ctrip.com | 0.91% | 410,604 |
| ZUJI Australia | www.zuji.com | 0.87% | 395,998 |
| Cruise About | www.cruiseabout.com.au | 0.85% | 385,790 |
| BYOjet | www.byojet.com | 0.83% | 375,043 |
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