TripAdvisor to “Aggressively Scale” Bookings

Steve Kaufer, TripAdvisorTripAdvisor founder and president, Steve Kaufer, has declared 2015 will be the year that the “world’s largest travel site” get truly serious about becoming a transaction based site rather a research platform where a few bookings get made.

“We were very pleased with the how we ended 2014, a year in which we laid the foundation for TripAdvisor’s future.

“In addition to helping users plan a trip, we have begun enabling more users to complete their booking in  our three largest demand categories: hotels, attractions and restaurants.

“Starting in 2015, we plan to aggressively scale and promote this more complete user proposition.”

Mr Kaufer made the statement in TripAdvisor’s annual result announcement, which revealed a full year profit of USD226m, an increase of 10% over 2013.

Revenue for the full year grew much faster at 32%, reaching USD1.245 billion.

The company said its websites had more than 2.5 billion unique visitors during 2014, according to Google Analytics.

TripAdvisor shares gained 12.3% in after hours trade.

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