TripAdvisor Winning Numbers Game

7 May, 2015 Martin Kelly

TripAdvisor may be struggling to increase profit due to higher costs and a stronger USD, but when it comes to attracting visitors, the review/meta-search website has no industry peer with a staggering 340m average monthly unique users for the first quarter, according to Google Analytics – a lift of 31% year on year.

Net income for the quarter was USD63m, down from USD68m in 2014, despite revenue growing 29% to USD363m.

“Excluding the impact of year-over-year changes in forex rates, revenue would have increased by 36% compared to the first quarter of 2014,” the company said.

Asia-Pacific recorded the lowest growth in revenue across all TripAdvisor’s regions at 20%.

Europe, Middle East and Africa grew fastest at 33%.

CEO Steve Kaufer said TripAdvisor now has “225m reviews and opinions”.

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My name is Martin Kelly and I run Travel Trends, a content, marketing, research and strategy consultancy for travel businesses.

I help travel companies improve their positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.

Typically I develop a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.

Often, my clients have neglected their marketing communications so I work with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.

I am also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.

In terms of background, I started the Travel Trends website to support the No Vacancy and TRAVELtech conferences, which I founded and ran for many years before selling in 2016.

I've kept the site going as an example of my work and still file the occasional story.

I'm always open to new opportunities and would love to hear from you. For further information please email martin@traveltrends.biz

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