TripAdvisor Winning Numbers Game

7 May, 2015 Martin Kelly

TripAdvisor may be struggling to increase profit due to higher costs and a stronger USD, but when it comes to attracting visitors, the review/meta-search website has no industry peer with a staggering 340m average monthly unique users for the first quarter, according to Google Analytics – a lift of 31% year on year.

Net income for the quarter was USD63m, down from USD68m in 2014, despite revenue growing 29% to USD363m.

“Excluding the impact of year-over-year changes in forex rates, revenue would have increased by 36% compared to the first quarter of 2014,” the company said.

Asia-Pacific recorded the lowest growth in revenue across all TripAdvisor’s regions at 20%.

Europe, Middle East and Africa grew fastest at 33%.

CEO Steve Kaufer said TripAdvisor now has “225m reviews and opinions”.

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- Sydney, November, 2020 -

Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.

It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.

Space has been blocked for mid-November in Sydney.

While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.

Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.

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Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.

It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.

Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.

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Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.

He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.

For further information please email martin@traveltrends.biz

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