Heavy prime-time television advertising by Qantas around its latest international airfare deals has significantly shifted the carrier’s online share. Hitwise stats for the week ending May 21 show Qantas had a 27% share of Australia’s aviation websites compared with 20% or so over each of the previous two weeks. The share of both Jetstar and Virgin fell slightly for the same period. This result further confirms debate at the No Vacancy Sydney conference that television is a big driver of web traffic.
