Qantas has Jetstar and now Virgin Australia has Tigerair as its budget carrier after buying 60% of the freshly re-branded carrier today. The acquisition will allow Virgin to continue its move upmarket – the high ground for so long held by Qantas – while giving it the ammunition to take on Jetstar  in the low cost category.CEO John Borghetti said the move “enables Virgin Australia to re-enter the budget travel market segment”, which is where the carrier started life before changing strategic tack to go after the corporate market.

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