One of Australia’s biggest rebranding exercises got underway today with V Australia and Pacific Blue shedding their old names. They are now known as Virgin Australia, the brand under which the airline group’s domestic arm has been operating for some time. The rebrand also includes a single, consolidated website.

Meanwhile, Virgin Australia group of airlines has unveiled a new brand and livery for its joint venture with the Government of Samoa, Polynesian Blue, which will now be called Virgin Samoa.

The company has also changed its trading name Virgin Blue Holdings Limited (ASX:VBA) to Virgin Australia Holdings Limited (ASX:VAH).

The new ASX code went live today.

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