VFR Market Under Exploited

29 July, 2014 Martin Kelly

The most underestimated tourism market according to new research are those tourists in disguise, the category otherwise known as VFR – visiting friends and relatives.

An online survey in July by Sydney-based MyTravelResearch.com of 800 Australian residents who visited friends or relatives showed that 45% do not couch surf – they want to stay in commercial accommodation.

“All around Australia there is massive potential for more and better programs to attract VFRs,” said Bronwyn White, co-founder of MyTravelResearch.com.

The company is running a workshop on the VFR market in Sydney tomorrow, July 30. Click here for details.

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- Sydney, November, 2020 -

Work is under way on Short Term Thinking, the first Australian event focused on short stay accommodation.

It will be an action-packed day where all sectors of the industry can meet, learn and network, setting up their year ahead with new relationships, contacts and prospects.

Space has been blocked for mid-November in Sydney.

While a lot can change between then and now, we're confident we'll be able to run a flesh and blood event with live streaming for those who can't make it.

Because final capacity is understandably uncertain at this point, please register your interest to be put on a non-obligatory wait list and also receive the latest updates.

At the moment we're looking for foundation partners - please call event producer Martin Kelly on 0414 774 978 to find out more.

- IDEAS, ACTIONS, CONTENT -

Travel IQ is a content, marketing, research and strategy consultancy for travel businesses.

It helps travel companies improve positioning, communications, stakeholder engagement and public relations through content-led strategic initiatives.

Typically, Travel IQ develops a multi-tier approach including stories/blog posts, newsletters, media releases, white papers, reports and events - all designed to better connect business with their customers.

Often, clients have neglected their marketing communications, so Travel IQ works with them to create credible positioning and messaging to ensure a solid, relevant platform before embarking on outreach.

Travel IQ is run by Martin Kelly, who has a strong background in travel, journalism, communications and marketing.

He is also a respected travel industry analyst, contributing to Phocuswright's regional research reports while representing them as a speaker at events in Australia and overseas.

For further information please email martin@traveltrends.biz

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