Virgin, one of the world’s most progressive travel brands, is taking a wait and see approach with social media. “People may have expected Virgin Holidays to enter the social media arena sooner and more aggressively, but we decided to wait and see because we have seen so many people doing fantastic stuff initially and then just burning,” Drew Robinson, Sales and Distribution Manager of Virgin Holidays, told a Travel Weekly UK forum. “We said let’s be cautious and not just race in. We have decided not to use it as a sales channel at this point.”

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