You know traditional agents are in trouble when the Australian Competition and Consumer Commission effectively approves the mega agency merger between Stella Travel Services and Jetset on the basis that it won’t impact competition because everyone’s heading online anyway. “The internet has dramatically affected the way competition works in the travel industry as more and more customers look online for the best deals,” ACCC chairman Graeme Samuel said. “As a result, not only are traditional bricks and mortar agents forced to compete harder on price and service to attract customers, but airlines, hotels and tour companies have new ways of reaching those customers. In that context, the Jetset-Stella merger is unlikely to substantially lessen competition”.
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