AccorHotels has announced it’s embarking on a new strategy that will see the global hotelier sell the rooms of independent hotels (for a commission of course) and also provide them with technology services, much like a modern Online Travel Agent.
The big difference of course is that Accor also owns or operates 3700 properties in more than 90 countries.
Sébastien Bazin, AccorHotels Chairman and CEO, wants to triple the number of hotels on AccorHotels.com to more than 10,000.
He said the first non-affiliated properties would be live next month.
“Transforming our distribution platform into an open marketplace is a major initiative for the Group and the result of a new approach to our profession and business model,” he said.
“We are becoming a trustworthy, selective and transparent third party and we are once again amplifying the in-depth transformation undertaken within the Group since 2013.
“These initiatives and the launch of the new AccorHotels application are designed to enrich the content of our digital ecosystem and reinforce our position as a hospitality industry pioneer and trailblazer.”
Accor was vague about the hotels it will sell, saying they will be selected ion the basis of unspecified criteria “with guest reviews taken into account.
“This initiative will supplement the services developed by Fastbooking, a company taken over by the Group last April, within a new BtoB digital services activity,” the company added.