What’s A Ski Resort Without a Snow Cam? Treble Cone

I love Treble Cone. It’s one of my favourite ski resorts anywhere, even though it has only two real chairlifts and is run on the smell of an oily rag. The place has great spirit, views and terrain.

But now the relationship is getting stretched all because of one small thing: they don’t have snow cams. Well, they did and then they pulled them and say they are being replaced but we’re already a few weeks into winter and isn’t this a job for summer anyway? 

What were they thinking? All this after they appointed a new manager, Tony Arnott, in May who said after his appointment he wants TC to be a premium resort with short lift queues. 

“At the moment we’re trying to figure out how we can deliver on that,” he said. Um, build a new lift or two Mr Arnott.  And while you’re at it sort out the snow cams. It’s the little things, right. 

But this is actually not a little thing. Snow cams are the best marketing tools a ski resort has.

They allow desk jockeys such as me to dream, to plan, to book. To become a customer. Without them it’s as if a ski resort doesn’t exist.

TC had 30cm of powder yesterday. Or so they say. Without a snow cam I’ll never know for sure.

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3 thoughts on “What’s A Ski Resort Without a Snow Cam? Treble Cone”

  1. Hi. As the (brand) new Brand Manager at Treble Cone I’ll take the opportunity to respond here. You’re quite correct that the little things count, especially when it comes to the difference between a good and great guest experience. Snow cams are a key tool in helping potential visitors decide where and whether they will ride, so it’s disappointing for me that we don’t have cams online at present. That said, new cameras have been installed and will be live imminently. These should ensure guests are able to see exactly what conditions are like, whenever they need to.

    The new team at Treble Cone has set a goal of delivering the best possible guest experience. New cameras are one part of that. Free mountain transportation and an improved catering and base area experience are another. Additional lifts? Well that might be a big ask this season, but we believe we can deliver a really great experience and I encourage you to continue to hold us to our word. And come to experience it.

    I hope we’ll see you at Treble Cone this winter and Toby and I would be happy to talk to you about what we’re doing and why. In the meantime the feedback we’re getting from our guests so far this winter suggests we’re already delivering on our promise. Great snow, great riding and a great base area experience. Right now there’s a mountain full of happy skiers and snowboarders out there enjoying that new snow.

    Perhaps we’ll share a chair together this winter? Please feel free to get in touch with me directly any time you like.

    Best regards,

    Richard Birkby
    Brand Manager
    Treble Cone

    1. Hi Richard, thanks for your response. yes, frustrating for all. It looks like you’re having a great season and hope to get over there in a few weeks. If so, I’ll definitely be in touch. Martin Kelly

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