Ooops – turns out that Turu.com.au is not the “first website to specifically target the holiday park sector” which a recent article on TravelTrends.biz claimed. According to Jayne Campbell, that honour belongs to her website Whatspot.com.au.
“The Whatspot concept was researched in 2009 by myself, developed in 2010 and launched in January 2011,” she writes.
“Whatspot is a small business based on an original idea and has been developed from an ‘end user’ point of view.
“The unique point of difference with the Whatspot concept, is the ability to compare park’s features, for an example click on NSW Parks.
“Whatspot’s tagline from concept is original… ‘visit us before you visit them’.
“We are a small business hoping to assist travellers find accurate information on holiday parks and caravan parks around Australia.
“Whatspot was developed by me and is an Australian family run business.”