The last thing I want when visiting a website is to be told I’m a loser because I don’t want to subscribe to their newsletter.
It’s hardly good marketing yet that’s what’s happened twice in the past week.
Visiting Tourism Queensland’s new blog – which is pretty good by the way – I was accosted by a newsletter popup offering two options:
Subscribe to this list or No, I loathe fun.
Well, I guess I loathe fun because I chose not subscribe.
It was the only way I could get rid of the popup and continue reading the blog.
No doubt it’s supposed to be humourous but for mine it comes across as rude, a passive aggressive two finger farewell.
There’s simply no point.
A simple No Thanks would suffice.
Australian Business Traveller is another site that takes the “go to hell” approach.
Its opt-out option for its signup popup is:
No, thanks. I don’t like travelling better.
Really? Screw you too.
Then there’s US site Skift, which farewells non-subscribers with:
“I don’t want to stay informed of the latest travel trends”.
Ooooh, let’s hit them with some guilt – and arrogance – that always works.
Maybe it does – but will you get the right kind of subscribers, people that open the stuff you send?
How about these websites inject some real humour, rooted in reality, into their opt-out messages.
“No the last thing I need in my life is another newsletter that I’ll never read and will only end up clogging my inbox.”
That’s something I’d find pretty funny.
It’s also the truth.