Wotif Group has entered the Vietnam market through a 50:50 partnership with the Thien Minh Travel Group to revamp and relaunch the iViVu.com website, Web In Travel reports. It is Wotif’s first Asian joint venture and CEO Robbie Cooke indicated there may be more on the way, saying he believes one brand across Asia is “too ambitious”. Wotif already has a dedicated Asian presence through its own branded operations and the Asia Web Direct websites, which it bought outright a couple of years ago. Details of the joint venture were not disclosed and no announcement has yet been made to the Australian Stock Exchange.
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