Australia’s most popular accommodation wesbite, Wotif.com has revealed it will be adding the capacity for customers to post user reviews. “We hope to have it soon,”said Matthew Varley, Executive General Manager – Asia, Wotif Group, at the Web In Travel conference in Singapore. Online user reviews have proved incredibly popular – witness the success of TripAdvisor – and are integral to many of the world’s most popular online travel agents.
Meanwhile, Flight Centre has bought 80% of UK-based website Gapyear.com, which provides information, products and a social networking platform for young travellers. The balance will be held by Tom Griffiths, who founded the site in 1998. Flight Centre has said it aims to grow the business and introduce the model to new markets.